Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant tải về miễn phí cuốn sách

Trên trang này chúng tôi đã thu thập cho bạn tất cả các thông tin về Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant sách, nhặt những cuốn sách, bài đánh giá, đánh giá và liên kết tương tự để tải về miễn phí, những độc giả đọc sách dễ chịu. The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: • A new preface by the authors: Help! My Ocean Is Turning Red • Updates on all cases and examples in the book, bringing their stories up to the present time • Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.     Cổng thông tin - Thư viện Sách hướng dẫn hy vọng bạn thích nội dung được biên tập viên của chúng tôi thu thập trên Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant và bạn nhìn lại chúng tôi, cũng như tư vấn cho bạn bè của bạn. Và theo truyền thống - chỉ có những cuốn sách hay cho bạn, những độc giả thân mến của chúng ta.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant chi tiết

• Tác giả: W. Chan Kim Renée Mauborgne
• Nhà xuất bản: Harvard Business Review Press; Expanded edition
• Ngày xuất bản:
• Che: Bìa cứng.
• Ngôn ngữ:
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• Kích thước: 3.2 x 15.9 x 23.5cm.
• Cân nặng: 454 gr
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