Mobilized: An Insider's Guide to the Business and Future of Connected Technology tải về miễn phí cuốn sách

Trên trang này chúng tôi đã thu thập cho bạn tất cả các thông tin về Mobilized: An Insider's Guide to the Business and Future of Connected Technology sách, nhặt những cuốn sách, bài đánh giá, đánh giá và liên kết tương tự để tải về miễn phí, những độc giả đọc sách dễ chịu. Mobilized: An Insider's Guide to the Business and Future of Connected Technology   That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged - she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people losing a cell phone is like losing a limb. And the most successful mobile apps that are precisely those that enhance and multiply the frequency and power of our real-world interactions. Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: they must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done. Even as technology evolves and smartphones are replaced by smaller mobile devices such as watches and contact lenses, these three principles will remain evergreen. The market is full of how-to books for creating apps, but no works examine what qualities make for great mobile products. Until now. Review Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril. Jonathan Badeen, cofounder and Senior Vice President of Product, Tinder For years, we talked about the rise of mobile, but the shift has definitively happened for people and it's imperative that businesses understand how to be successful. Moatti shares valuable insights for anyone who doesn't want to be left behind. David Fischer, Vice President for Business and Marketing Partnerships, Facebook This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings. Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile. Kira Wampler, Chief Marketing Officer, Lyft SC Moatti is a genius at making mobile products people love. In a disarmingly simple style that makes it accessible to a wide audience, mobilized provides the key to succeeding in mobile. Andrew Chen, Head of Supply Growth, Uber This is an engaging and thought-provoking read. The book itself conforms to the first component of Moatti's Mobile Formula: its simplicity and efficiency make it a thing of beauty. James Lattin, Robert A. Magowan Professor of Marketing, Stanford Graduate School of Business Mobile has taken the world by storm. Moatti has written a brilliant book that should be read by anyone who doesn't want to be left behind. Get it as quickly as you can. Patricia Roller, founder and former CEO, Frog Design A fun and practical read for everyone who cares about understanding mobile. Sverre Munck, Chairman of the Board, Opera Software " About the Author SC (Sophie-Charlotte) Moatti is a mobile pioneer from Silicon Valley and a recognized thought leader on mobile, innovation and leadership. She has created Emmy-nominated mobile services used by billions of people. She is a speaker and author on mobile, innovation and leadership. Prior, Moatti was general manager at Trulia, and became a product leader at Facebook after successfully selling the mobile company she founded. She also was general manager of a top 1% app at Nokia. She has a Stanford MBA and an MS in electrical engineering.   Cổng thông tin - Thư viện Sách hướng dẫn hy vọng bạn thích nội dung được biên tập viên của chúng tôi thu thập trên Mobilized: An Insider's Guide to the Business and Future of Connected Technology và bạn nhìn lại chúng tôi, cũng như tư vấn cho bạn bè của bạn. Và theo truyền thống - chỉ có những cuốn sách hay cho bạn, những độc giả thân mến của chúng ta.

Mobilized: An Insider's Guide to the Business and Future of Connected Technology chi tiết

• Tác giả: Sophie-Charlotte Moatti
• Nhà xuất bản: Berrett-Koehler Publishers
• Ngày xuất bản:
• Che: Bìa cứng.
• Ngôn ngữ:
• ISBN-10:
• ISBN-13:
• Kích thước: 15.7 x 2 x 23.1cm.
• Cân nặng: 408 gr
• Trang:
• Loạt:
• Cấp:
• Tuổi tác: