Dữ liệu người dùng, đánh giá và đề xuất cho sách
Sách được viết bởi Bởi: Tony Buổi Sáng
I picked this up for work -- I am a copy editor -- but I really enjoyed reading it as well as learning a lot. The author touches on pretty much every issue we encounter as editors (she's in books, I'm in newspapers, but it's more or less the same stuff), presenting clear solutions and things to think about in regards to each one. The book is informative without being preachy, detailed without bogging down, and slyly funny to boot. Recommended for anyone in editing or book publishing.
Sách được viết bởi Bởi: Austin Bush
The ending was a little disappointing but it was a fun ride. I am having so much fun reading this series. It is not a mind challenging read but it's fun.
Sách được viết bởi Bởi: Waiwaitu
There are books that makes you cry on the bus. Or in your bed. Or sofa. Or maybe even when you are with friends. There are books that makes you cry because everything is so beautiful and the words in it makes you think. Think in a good way. A happy-sad way. Everyone needs to think in that way. At least sometimes.
Sách được viết bởi Bởi:
Oh god, it's such a rite of passion for any literary-minded collegiate student. I remember believing this was "journalism". It's an American classic.
I wanted to burn this book. The worst of chick-lit.
Sách được viết bởi Bởi: William J. Bennett
This book is a great way to introduce Indian culture into the classroom. It uses many depictions of what you might see there. In this story, a small white bird goes to have a reading done and when he does the person tells him that he was and elephant in a past life. This also addresses the idea of the Hindu faith, which believes in reincarnation. I thought this book would be great to do a picture walk with.
Sách được viết bởi Bởi: Eva Ibbotson
This series has definately kept me entertained (even though its a young adult book). I loved reading about the characters.
The very sensitive world of Alexandre Jardin makes another great story. Maybe love is that simple and we only make it complicated because we are scared of beeing ourselves. Loving oneself seems to be the best way to love others.
Sách được viết bởi Bởi: Thần Đông
[image error] A large chunk of my childhood was wasted (?) pretending I was the proud and prolific owner of an entire barnyard. Agba may have had the golden racing horse, Sham, but I had N'Obliez. A more retarded and unsound a name ther never was for a horse, but getting in touch with my animal side thanks to Henry spurred such a creation. This story was a classic, er, is a classically spun story of belonging, or the absence thereof. Clive Staples Lewis was very much correct in stating of his Horse and his Boy, that we are all geared towards something greater. But it evidently takes a journey to get us there. My belief in that statement was very great, or rather, still is strongly rooted. It only took one person to shoot me out of the sky to have me think about the other side of things (be warned, I do this a lot when it comes to children's books). To be prepared. What exactly does that mean? Dig yourself a hole and fill it with daily comforts, close the door and lose sight of what makes your hair and nails grow? Living without the precariousness life is like that, living without the sun. I was not prepared to be the characteristic ostrich, that's what I was not prepared for. Air raids are a different matter entirely, but what is all this nonsense about what-if situations? Is it merely an effort towards preparedness or just a gesture of living out of fear.
Sách được viết bởi Bởi: Scholastic
** spoiler alert ** Foundational. Rachel's comment about how it was just a list of good business practices is key. The fact that a marketing book is saying this is a major shift in the field of thought. No gimmicks, just good business. One thing I didn't like was that on page 109 he recommends that you use interrupt marketing emails to try and garner attention and have things go 'viral'. This is wrong. You're wasting people's time and attention. Seth Godin's idea of a "permission asset" is much more powerful. Critical. Quotes: "Earn the respect and recommendation of your customers, and they will do the rest. Treat people well; they will do your marketing for you, for free. Be interesting, or be invisible." "Word of mouth marketing only works if you have good products and services. It only works if people like you and trust you...If your product or service sucks, no PR campaign, clever TV ad, or announcement on your website will make consumers believe that it doesn't. Not anymore." "Giving people a reason to talk about your stuff and making it easier for that conversation to take place." "Provide amazing products. Provide excellent service. Go the extra mile. Make the experience remarkable." "Make it easy. You need to do two things: Find a super-simple message, and help people share it...Anything longer than a sentence is too much. It'll get forgotten or mangled." "If you are being sneaky or deceptive, you will get busted. Consumers today are incredibly savvy and independent, with the information and resources to catch you in a lie and tell everyone about it." "The Word of Mouth Marketing Manifesto: 1. Happy customers are your best advertising. Make people happy. 2. Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free. 3. Ethics and good service come first. 4. UR and UE: You are the user experience (not what your ads say you are). 5. Negative word of mouth is an opportunity. Listen and learn. 6. People are already talking. Your only option is to join the conversation. 7. Be interesting, or be invisible." 8. If it's not worth talking about, it's not worth doing." 9. Make the story of your company a good one. 10. It is more fun to work at a company that people want to talk about. 11. Use the power of word of mouth to make business treat people better. 12. Honest marketing makes more money." "When she walks out the door, what have I given her to talk about. How will he remember to tell his friends? Could I have made it easier for her to talk to more people about me? Was anything about his experience remarkable." "Say thank you...I'm not talking about gifts, compensation, or cash rewards. I'm talking about recognition and gratitude." "People rarely criticize a product they helped build." (Cog-dis, is this a good thing?) "Most marketing departments aren't organized to accept input from customers or to engage in conversations with them. That's usually customer service's job...Marketing and customer service have to learn to work together if word of mouth is going to work for you...Big Idea: Word of mouth is as much about customer service as it is about marketing." "Never sell...Follow the rules...Say who you are." "For every person whom a happy customer talks to...an unhappy customer tells five people. A formerly unhappy customer who is made happy tells ten people." "Big Idea: Fixing problems is the most powerful marketing you can do."
Người dùng coi những cuốn sách này là thú vị nhất trong năm 2017-2018, ban biên tập của cổng thông tin "Thư viện Sách hướng dẫn" khuyến cáo rằng tất cả các độc giả sẽ làm quen với văn học này.