Fatma Demirkol từ Al Alaqmah, Al Fawaqsah, Markaz Hehya, Ash Sharqia Governorate, Egypt

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12/22/2024

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Fatma Demirkol Sách lại (10)

2018-12-09 22:30

5 Phút Kể Chuyện - Bí Mật Xứ Băng Tuyết Thư viện Sách hướng dẫn

Sách được viết bởi Bởi: Disney

Working in marketing, I have the privilege of reading a fairly diverse set of books. It’s not all old dead guys and theology at the Armstrong house. (Just, y’know, mostly.) Anyway, marketing and leadership books are strange animals. Some are great and others make you want to stab yourself in the eye with a fork. Almost all, though, usually fall into one of two categories: How to develop a large and successful business; and Why all marketers are liars Enchantment by Guy Kawasaki is neither of these; instead, it’s a book about one thing: Influence. “How can I influence others without moral compromise?” is the question at the heart of Enchantment. And it’s an important one. There are a number of easy cheats to convince people to follow your leadership (carrots and sticks) or to buy your product or join your cause (incentives), but eventually those things always fail. Why? Because they’re disingenuous. They don’t tap into people’s passions. They don’t move the heart. And without that happening, whatever impact you have is fleeting at best. The “pillars of enchantment” Kawasaki puts forward ones you’d be hard pressed to disagree with: Be likeable Be trustworthy Have a great cause In other words, be someone you’d actually want to spend time with and offer something that matters. These seem like concepts that should be met with a resounding, “well, I should hope so.” I mean, this seems to be common sense, doesn’t it? That’s thing about common sense, though. To paraphrase G.K. Chesterton, it’s not that common sense has been tried and found lacking, it’s that it’s been found difficult and left untried. Unless you’re likeable, it’s extremely difficult to be found trustworthy. And unless you’re trustworthy, no one will rally around your cause, no matter how good it is. Whether you’re in the for-profit or non-profit world, whether you’re in some form of vocational ministry or working for a huge conglomerate, who you are impacts everything you’re involved with. Our character can be the scent of life or the stench of death, and we would all do well to remember that. The rest of the book tackles the implications of being enchanting, from launching your cause, overcoming resistance, using technology, how it plays out with employees and employers, how to make enchantment endure—and even how to resist it. A key principle that resonated with me is that of endurance. Even if you have the greatest cause, it’s essential to remember that “enchantment is a process, not an event.” You’re working to build a relationship, not just get a sale or get someone to do something for you. And relationships take effort. This is something that is not easy for many in marketing and even in leadership positions to remember. The truth is, though, for many of us, it’s easier to try to squeeze whatever we can out of our market today, and not think about the long-term consequences (like having no market in the future). This is where social media comes in handy, especially Facebook and Twitter (two resources that Kawasaki highly recommends). These two tools allow organizations and individuals to connect in ways that previously weren’t possible. And used well, they can allow you to truly enchant your customer or supporter base by engaging on their terms. Dell, among other organizations, fields support questions via Twitter (I know because an associate contacted me once after I complained about my previous laptop). This gives people a great experience with the company, even if they don’t like the product. One of the challenges with social media, though, is finding the right mix of promotion vs. conversation. Kawasaki suggests that if around 5% of your content is promotional, you should be in good shape, but he’s also quick to point out that if people aren’t complaining, you’re probably not promoting enough (p. 115). (Does this mean my Twitter followers will be seeing a shift in my updates? Probably, and hopefully for the better.) Principles aside, the thing that caught my attention about this book is that it brought to mind people I know who are naturally good at this. They just seem to “get” that this is the kind of person you need to be in order to be successful. Take some time and look around your office, your school or whatever context you spend most of your day in, and I suspect you’ll see at least one or two people who are naturally “enchanting” as well. So here’s the big question: Will this book help you to be “enchanting” in your sphere of influence? Possibly. This isn’t a book that guarantees that if you follow these 8 easy steps, you’ll have more friends, better posture and piles of candy. What it does remind readers, though, is that the only way to really make a lasting impact on people is to act with integrity. That’s a big deal and advice we would all do well to heed. If you have a chance, do pick up a copy of Enchantment. It’s definitely a worthwhile investment and just might challenge you in a few places where you won’t expect it. Review originally posted at http://www.bloggingtheologically.com/...

2018-12-09 23:30

Kỹ Thuật Trồng Và Kinh Doanh Phong Lan Thư viện Sách hướng dẫn

Sách được viết bởi Bởi:

Didnt get really into this book. I'm not sure what it was but it was the first work by Hemingway I've read and I think I expected something more. The descriptions of the bull-fighting scene are interesting and I enjoyed Hemingway's ex-pat adventures in Europe. But overall this book is simple and lacks something. Too much dialogue, too little descriptive language. Worth the read overall. I have For Whom the Bell Tolls waiting for me so Im hoping for better things from that.

2018-12-10 00:30

Phép Lạ Cầu Vồng (Tiên Nữ Thời Tiết) - Tiên Nữ Mưa Thư viện Sách hướng dẫn

Sách được viết bởi Bởi: Daisy Meadows

I want to go to Savannah! I did not expect much from this book so it was a nice surprise. A nice fun read.

2018-12-10 01:30

Đường Bác Hồ Đi Cứu Nước - Tái bản 04/11/2011 Thư viện Sách hướng dẫn

Sách được viết bởi Bởi: Trình Quang Phú

I loved this book. I hate science and always strayed from sci-fi books. However, I couldn't put this book down! It's a very easy read and an amazing story about young people who are much more than meets the eye. I feel in love with the characters and the book just sucked me in. A must read!

2018-12-10 02:30

Những Người Quanh Rhett Butler Thư viện Sách hướng dẫn

Sách được viết bởi Bởi: Donald McCaig

Very good - finished in one day - couldn't put it down.

2018-12-10 03:30

Tranh Thủy Mặc Người Hoa Ở Thành Phố Hồ Chí Minh Thư viện Sách hướng dẫn

Sách được viết bởi Bởi: Nhiều Tác Giả

pacing and interest still high, especially narration on Tak's nonchalant driving skills through the 5 hairpin turns (he's that damn good :P) think about getting volumes in sets of two in the future as the next challenge is always in the following book, a sly tactic to get you to keep reading/buying...

2018-12-10 04:30

Thiền sư Khương Tăng Hội Thư viện Sách hướng dẫn

Sách được viết bởi Bởi: Thích Nhất Hạnh

30.7 Title Connections

2018-12-10 05:30

Gió Mùa Hè Thư viện Sách hướng dẫn

Sách được viết bởi Bởi: Catherine Anderson

This book was too twisted for me in 5th grade. I regret having had reading skills more developed than my grasp on reality. I wish I had the courage to put that book down or maybe burn it before it metaphorically smashed the bridge of my nose with a hammer or blew out my brains in a 'fine dust'. Don't read this book, I swear.

2018-12-10 06:30

Những Con Đường Khám Phá Lời Giải Bất Đẳng Thức Thư viện Sách hướng dẫn

Sách được viết bởi Bởi: Nhiều Tác Giả

Great fun to read. The main character messes up hugely when he drinks and drives, but learns a lot as he is "rehabilitated" in a highly unique way. He has to do community service in a nursing home with a cantankerous man.

2018-12-10 07:30

Tủ Sách Tuổi Hoa - Con Đường Lá Me Thư viện Sách hướng dẫn

Sách được viết bởi Bởi: Thùy An

I guess I don't understand the whole painter's muse thing but I do love the painting that the book is based on and I like that now the girl kind of has her own story. This was an odd read for me and I did not like the ending it left me feeling like the story was unresolved....I would probably not read again.

Người đọc Fatma Demirkol từ Al Alaqmah, Al Fawaqsah, Markaz Hehya, Ash Sharqia Governorate, Egypt

Người dùng coi những cuốn sách này là thú vị nhất trong năm 2017-2018, ban biên tập của cổng thông tin "Thư viện Sách hướng dẫn" khuyến cáo rằng tất cả các độc giả sẽ làm quen với văn học này.