Franny Van từ Heľpa, Slovakia

frannyveb2e7

05/09/2024

Dữ liệu người dùng, đánh giá và đề xuất cho sách

Franny Van Sách lại (11)

2019-09-12 12:30

Sổ Tay Học Nhanh Thực Hành Tin Học Văn Phòng 2008 Thư viện Sách hướng dẫn

Sách được viết bởi Bởi: Đức Thiện

I got this in a socialist bookstore which, with its focus, made me think that it would be a kind of 2008 update of Naomi Klein’s “No Logo”. Instead, it reads like a primer for brand marketers, and, in fact, its back cover is full of praises sung by business journalists. Its author, Rob Walker, is a columnist in the business press. Walker’s oft-stated thesis – that, despite marketers’ claims to the contrary, marketing is alive and kicking, just taking some different forms – would work better for a column than a whole book, and isn’t even very original. The rest of the book is written as a report on the newest techniques of the marketing industry. However, the whole shebang – whether intended or not - works as an expose of progressive marketing techniques, including ones of questionable morality. I wondered if this is why the buyer at the socialist bookstore went with this title. To his credit - and probably of notice to our socialist book buyer - Walker doesn’t shy away from the unseemly details of his story. He is a little squeamish about some of this stuff, and on top of that actually seems dismayed that Gen Y has not only embraced the brands put out by savvy marketers, but adopted these same tactics to successfully market brands they’ve personally developed. I was amused by Walker’s profile of a young marketer who found “No Logo,” Naomi Klein’s anti-brand book, to be the best book on marketing he’d ever read.

Người đọc Franny Van từ Heľpa, Slovakia

Người dùng coi những cuốn sách này là thú vị nhất trong năm 2017-2018, ban biên tập của cổng thông tin "Thư viện Sách hướng dẫn" khuyến cáo rằng tất cả các độc giả sẽ làm quen với văn học này.