The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) tải về miễn phí cuốn sách

Trên trang này chúng tôi đã thu thập cho bạn tất cả các thông tin về The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) sách, nhặt những cuốn sách, bài đánh giá, đánh giá và liên kết tương tự để tải về miễn phí, những độc giả đọc sách dễ chịu. A memorable slogan has been the cornerstone of every great ad campaign.  In the past, writing one great headline could launch a career.  But today's advertising campaigns have become more complicated with so many media platforms to write for - print, television, internet search, online, and cell phones.  How do you write a great headline with perfect copy for so many outlets? The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell.  Iezzi, an industry expert, shows readers what it's like to work in the fast-paced world of an agency while providing practical advice such as how do you sell your ideas; how to work within a creative team. He also details the creative processes of award-winning multimedia ad campaigns such as Nike's "Battlegrounds" series of reality programs, E-Trade Financial's "Talking Baby" campaign, and Microsoft's "Halo 3" campaign. About the Author Teressa Iezzi is the editor of Advertising Age's Creativity, the leading publication and site covering all things creative in advertising and design. The monthly Ad Age Group publication provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and technique behind the work, and insight into the creative people and trends shaping the future of the industry. Iezzi also oversees Creativity's website, Creativity-Online.com , which offers the definitive daily posting and archive of the work that matters, as well as the latest industry news and ad reviews. Iezzi is also a regular columnist in Advertising Age and has appeared on broadcast and cable news channels including ABC, CNN and BBC America and in the national press as an expert on advertising and popular culture. Prior to her role at Creativity, Iezzi had been editor of Ad Age Global, a monthly publication covering marketing and advertising from an international perspective.     Cổng thông tin - Thư viện Sách hướng dẫn hy vọng bạn thích nội dung được biên tập viên của chúng tôi thu thập trên The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) và bạn nhìn lại chúng tôi, cũng như tư vấn cho bạn bè của bạn. Và theo truyền thống - chỉ có những cuốn sách hay cho bạn, những độc giả thân mến của chúng ta.

The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) chi tiết

• Tác giả: T. Iezzi
• Nhà xuất bản: Palgrave Macmillan
• Ngày xuất bản:
• Che: Bìa mềm.
• Ngôn ngữ:
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• Kích thước: 15.6 x 1.5 x 23.3cm.
• Cân nặng: 249 gr
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